Check out this post from Seth Godin’s blog, and imagine what might happen if we applied this strategy to library advocacy. Imagine conducting video interviews with your student patrons about a particular challenge, such as access to Web 2.0 tools or the need for additional lounge furniture.
Invest an hour and suddenly, it’s not you who’s talking, asking, complaining or being ignorant. It’s your customers.
It doesn’t get any more powerful than that!
Filed under: Advocacy , Advocacy, libraries, library, marketing, seth godin, strategy
Simple but brilliant! School is supposed to be all about the students, right? What if a strong Student Voice were raised in support of a 1:1 initiative or access to social networking tools? Would administration, the BOE, the state DOE listen?
Absolutely!
You ask some profound questions…perhaps I will find out in a few weeks when school starts again!
Buffy