Check out this post from Seth Godin’s blog, and imagine what might happen if we applied this strategy to library advocacy. Imagine conducting video interviews with your student patrons about a particular challenge, such as access to Web 2.0 tools or the need for additional lounge furniture.
Invest an hour and suddenly, it’s not you who’s talking, asking, complaining or being ignorant. It’s your customers.
It doesn’t get any more powerful than that!