Stories are powerful because they provide meaning and context to something.  Stories are easy to share and spread and we all love to hear and tell a good story.  Think about this when developing your next campaign or strategy.  Ask yourself what the story is and how you can get the world to talk about it, the answer might be as simple as giving a t-shirt to some guy at a conference.

Jacob Morgan

Jacob Morgan’s blog post, “The Importance of Stories”, is a simple but powerful reminder of how important it is that we as librarians tell the story of our libraries—our programs, our work, and how we impact the students and teachers we serve.  I think it essential that we find multiple ways to tell our stories.  Whether  we are thinking outside the box with something as simple as the t-shirt concept (see Morgan’s post) or using more traditional means, story is the medium that speaks loudest and most compellingly.

How can we tell our story?  Here are just a few suggestions:

  • Social media: consider how you can use tools like Flickr, a blog, a Facebook page, a Twitter account, student learning portfolios, or videos through YouTube and/or TeacherTube to show and tell the stories of your library. Encourage conversations by enlisting your students and teachers to help tell the story of your library.
  • Data: consider alternative ways to share both qualitative and quantitative data about your program whether it be through a web based report, a multi-part web page, or video.   Consider how you can collect data, whether it be rooted in statistics, an ethnography, or action based research,  and look at the patterns to better inform your practice and to share that reflection process as part of your story of library with others, including the parents, students, administration, and faculty of your school community.
  • Professional Channels:  consider sharing the story of your library at professional conferences, library publications, your personal learning network, or even your state library association’s blog.  We often think we have nothing unique to tell, but we forget that our contributions can help add to the larger story of library across our profession.

What other ways can we tell the story of our libraries?  Please share your ideas here!